
American Samoa
AS

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Customs and Culture
Customs and Culture
Cultural Attributes
A very basic ingredient in Samoa life is the aiga (the family). At the head of each aiga is the matai (chief), a position of rank and authority. “Fa'asamoa”, an oft-repeated phrase in the islands, means the Samoan way - the way of our ancestors
Island Keepers of the Fa'asamoa
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Social Customs & Etiquette · Diet · Family · Dating Customs · Recreation
Holidays
Independence Day
8/19Independence Day
Dates of Interest
- June 29th
Held periodically: A vibrant celebration of Samoan arts, crafts, music, dance, and traditional performances. This festival showcases the rich cultural heritage of American Samoa.
How do people greet each other in American Samoa?
The traditional greeting is "Talofa" (pronounced Tah-loh-fah), meaning hello or welcome, often paired with warm smiles, eye contact, and polite inquiries about family and well-being.
Do
- Say "Talofa" when meeting someone or entering a gathering
- Maintain eye contact and offer a warm smile
- Use a firm handshake in formal or professional settings
- Address elders with honorifics like "Mama" (older women) or "Tama" (older men)
Good to know
- Kisses on the cheek, hugs, and embraces are common among close family and friends
- A hand wave with a smile works for casual encounters
- Inquiring about someone's health and family is seen as caring and polite
What are the dining customs in American Samoa?
Sharing a meal is an important social activity, and accepting an invitation to eat is a sign of respect. Traditional foods include taro root, yams, bananas, coconuts, breadfruit, fish, turtle, and chicken.
Do
- Accept an invitation to share a meal as a sign of respect
- Try a little of each dish and express gratitude for the food
Good to know
- Pork is reserved for ceremonial occasions even though pigs are raised
What etiquette should I know when visiting a home in American Samoa?
American Samoans are known for warm hospitality and generosity, treating guests almost like extended family. Respect for elders and communal harmony are central to social life.
Do
- Remove your shoes before entering someone's home
- Bring a small gift such as food, flowers, or a token of appreciation
- Show deference to elders and community leaders
- Say goodbye to everyone individually and express gratitude when leaving
Don’t
- Don't leave abruptly, as it may be considered impolite
- Don't disregard hierarchy and authority
Good to know
- Visits can run longer than expected, so be flexible
- It's polite to call ahead even though dropping by unannounced is common
- Reciprocate hospitality with a gift during or after the visit
How should I dress in American Samoa?
The traditional lavalava (a one-piece wraparound skirt) is worn by both men and women, and modest dress is valued.
Do
- Dress modestly to uphold cultural and moral standards
Good to know
- In formal settings men wear a dress shirt with a lavalava, while women wear a puletasi (a fitted two-piece dress)
Which gestures are considered rude in American Samoa?
While no gestures are universally offensive, several actions are seen as disrespectful, especially those involving feet, heads, and disregard for hierarchy.
Don’t
- Don't point directly at someone with your finger
- Don't show the soles of your feet or point your feet at someone
- Don't touch or pat someone's head, especially an elder
- Don't stand or sit with arms crossed during conversations
Good to know
- Use an open hand or a nod to indicate direction
- Public displays of affection should be kept minimal
- The head is considered sacred, so avoid physical contact there without permission
What role does family play in American Samoa?
The aiga (family) is the basic unit of Samoan life, headed by a matai (chief) and consisting of people related by blood, marriage, or adoption.
Good to know
- "Fa'asamoa" refers to the Samoan way, the way of the ancestors
- The matai holds a position of rank and authority within the aiga
What do people do for recreation in American Samoa?
Recreation blends traditional culture, outdoor pursuits, and modern entertainment, with sports and community gatherings playing a big role.
Good to know
- American football is the most popular sport; rugby, soccer, volleyball, and cricket are also popular
- Traditional dance (Siva Samoa) and music are valued cultural pursuits
- Enjoy outdoor adventures like hiking, snorkeling, diving, fishing, and outrigger canoeing (va'a)
- Festivals like Flag Day, Samoan Flag Week, and the Teuila Festival feature performances and food
Last updated: 2026-07-12 · Sources: CountryReports
Photos of American Samoa
Photos of American Samoa
Travel and Tourism
Travel and Tourism
- Currency
- The US dollar is used
- Time Difference
- UTC-11 (6 hours behind Washington, DC during Standard Time)
- Climate
- Tropical marine, moderated by southeast trade winds; annual rainfall averages about 3 m; rainy season from November to April, dry season from May to October; little seasonal temperature variation
- Airports
- 3
- Recommended Vaccinations
- How important is it to do your research about vaccinations? It might just save your life! Make yourself aware of the different types of vaccinations and which ones you may need to travel to your destination. Schedule an appointment with your doctor at least four to six weeks before you travel to ensure you receive all important shots. Be sure that you and your family are up to date on your routine vaccinations. Which vaccinations you need will depend on a number of factors including your destination, whether you will be spending time in rural areas, the season of the year you are traveling, your age, health status, and previous immunizations.
Read the full travel guide — health, safety, vaccinations, disease risk, sanitation, and transit details.
View full travel guideHistory
History
Historical Eras
Polynesian Settlement
1000 BCE – 1722
Samoa was settled by Polynesian peoples around 1000 B.C., developing a sophisticated chiefly society organized around the matai system of hereditary and elected chiefs. For nearly three millennia, Samoan culture, language, and social structure evolved in relative isolation, establishing the foundations of fa'asamoa — the Samoan way — that would persist through all subsequent eras.
European Contact
1722 – 1899
Dutch explorer Jacob Roggeveen made the first recorded European contact with Samoa in 1722, followed by French and British expeditions later in the century. The islands became a focal point of colonial rivalry among Germany, Britain, and the United States, who competed for influence and trading rights, culminating in the Berlin Act of 1889 which placed Samoa under tripartite supervision.
Partition & Cession
1899 – 1900
The Tripartite Convention of 1899 resolved colonial tensions by dividing the Samoan archipelago between Germany and the United States, with Britain withdrawing its claims in exchange for concessions elsewhere. By April 17, 1900, the matai of Tutuila and Aunu'u formally ceded their islands to the United States, and in 1904 the Manu'a islands followed, giving the U.S. sovereignty over eastern Samoa and the strategically vital harbor of Pago Pago.
Naval Administration
1900 – 1951
The U.S. Navy administered American Samoa for the first half-century of American rule, operating the territory under naval governors and limiting outside migration to preserve land ownership among Samoans. During World War II, American Samoa served as a significant staging ground for U.S. forces in the Pacific, with a military presence that greatly exceeded the local population and brought lasting economic and social change.
Civilian Governance
1951 – 1978
In 1951 the Department of the Interior replaced the Navy as the governing authority, initiating a period of modernization that included investment in schools, hospitals, and infrastructure. Governor Hyrum Rex Lee, appointed in 1961, was particularly influential in accelerating development programs and expanding access to education and public services, laying groundwork for greater self-governance.
Self-Governance Era
1978 – present
American Samoa elected its first governor, Peter Tali Coleman, in 1978, marking a significant step toward internal self-governance while retaining its status as an unincorporated U.S. territory. Samoans remain U.S. nationals but not citizens by birthright — a unique and contested legal status — and the territory continues to navigate questions of political identity, economic development, and the preservation of traditional fa'asamoa culture in the modern era.
Overview
By the Treaty of Berlin of 1899, the United Kingdom and Germany renounced in favor of the United States all their rights and claims over the eastern islands of Samoa. This treaty went into effect on February 16, 1900. On April 17, 1900, the matai (chiefs) of Tutuila formally ceded the islands of Tutuila and Aunu’u to the United States.
Timeline of Key Events
1722
Exploration
Dutch navigator Jacob Roggeveen is the first European to explore Samoa.
1887
Hawaiian King Kalakaua
Mr. John E. Bush, Hawaiian King Kalakaua’s “Envoy Extraordinary and Minister Plenipotentiary to the King of Samoa,” arrived in Apia with his delegation. Bush drank kava with King Malietoa Laupepa, and presented him with the “Grand Cross of the Order of Oceania.” Both parties bound themselves “to enter into a political confederation,” subject to existing treaty obligations. The “convention” was signed on February 17, 1887.
1899
Annex
Germany annexes Western Samoa (now called the Independent State of Samoa, or just Samoa), the US takes over eastern Samoa (American Samoa) and Britain withdraws its claim to the islands in accordance with treaty between Germany, Britain and the US.
1914
New Zealand occupies Western Samoa
New Zealand occupies Western Samoa during World War I and continues to administer it after the war by virtue of a League of Nations mandate (and a United Nations mandate after World War II).
1926
Devastated by a hurricane
American Samoa was devastated by a hurricane. Olosega, in the Manua Islands, suffered the most. The Navy Department gave the Territory 50 tons of rice, 10 tons of salmon and 15 tons of biscuits.
1939 – 1945
US troops stationed
US troops stationed in Western Samoa during World War II, but no battles are fought on the islands.
1962
Independence
Western Samoa becomes independent, the first Pacific island nation to do so.
Read the full history profile — narrative overview, defining eras, and the complete timeline in one place.
View expanded historyInteresting Facts
Interesting Facts
The Hawksbill Sea Turtle is a shy tropical reef dwelling species that feeds on jellyfish, sea urchins, and their favorite food sea sponges. The hawksbill sea turtle is found along the coast of American Samoa.
See every fact — trivia, oddities, and curious tidbits gathered from across the country.
View all interesting factsGeography and Environment
Geography and Environment
- Terrain
- five volcanic islands with rugged peaks and limited coastal plains, two coral atolls (Rose Island, Swains Island)
- Climate
- tropical marine, moderated by southeast trade winds; annual rainfall averages about 3 m; rainy season from November to April, dry season from May to October; little seasonal temperature variation
- Natural Hazards
- typhoons common from December to March
- Current Environmental Issues
- limited natural fresh water resources; the water division of the government has spent substantial funds in the past few years to improve water catchments and pipelines
Read the full geography and environment profile — terrain, climate, natural resources, hazards, land use, and international agreements.
View full geographyPeople & Demographics
People & Demographics
Religion
Languages Spoken
Samoan (closely related to Hawaiian and other Polynesian languages), English
Note: Most people are bilingual
- English
- Samoan
Population
- Population
- 49,710
- Population: Male/Female
- male: 21,804 female: 22,091
- Urban Population
- urban population: 87.2% of total population rate of urbanization: 0.26% annual rate of change
- Population in Major Urban Areas
- 49,000 PAGO PAGO (capital)
- Nationality Noun
- noun: American Samoan(s) (US nationals) adjective: American Samoan
- Ethnic Groups
- Pacific Islander 88.7% (includes Samoan 83.2%, Tongan 2.2%, other 3.3%), Asian 5.8% (includes Filipino 3.4%, other 2.4%), mixed 4.4%, other 1.1%
- Language Note
- Samoan 87.9% (closely related to Hawaiian and other Polynesian languages), English 3.3%, Tongan 2.1%, other Pacific Islander 4.1%, Asian languages 2.1%, other 0.5%
Education
- Literacy Definition
- age 15 and over can read and write
Health Information
- Life Expectancy at Birth
- total population: 74.2 years male: 71.8 years female: 76.8 years
- Infant Mortality Rate
- total: 8.9 deaths/1,000 live births male: 10.8 deaths/1,000 live births female: 6.9 deaths/1,000 live births
Life Expectancy
- Life Expectancy at Birth
- total population: 74.2 years male: 71.8 years female: 76.8 years
- Median Age
- total: 30 years male: 29.4 years female: 30.6 years
- Age Structure
- 25.3% (male 5,738/female 5,387)
- Infant Mortality Rate
- total: 8.9 deaths/1,000 live births male: 10.8 deaths/1,000 live births female: 6.9 deaths/1,000 live births
Read the full people and society profile — demographics, health, education, religion, languages, and notable people.
View full people and societyGovernment & Politics
Government & Politics
Country Identity
- Country Name
- AmericanSamoa
- Full Country Name
- Territory of American Samoa
- Local - Long
- unincorporated and unorganized territory of the US; administered by the Office of Insular Affairs, US Department of the Interior
- Local - Short
- AS
- Former Name
- unincorporated and unorganized territory of the US; administered by the Office of Insular Affairs, US Department of the Interior
Government Structure
- Government Type
- NA
- Legal System
- NA
- Executive Branch
- chief of state: President Donald J. TRUMP of the US (since 20 January 2025) and Vice President JD VANCE (since 20 January 2025) head of government: Governor Lemanu Peleti MAUGA (since 3 January 2021) cabinet: Cabinet made up of department directors appointed by the governor elections: Under the US Constitution, residents of unincorporated territories such as American Samoa do not vote in elections for US president and vice president; governor and lieutenant governor are elected on the same ticket by popular vote for four-year terms; election last held on 5 and 19 November 2024 (next to be held in November 2028) election results: Lemanu Peleti MAUGA reelected governor in 2024; percent of vote - Lemanu Peleti MAUGA 54.0%, Aliimalemanu Fonoti FALEOLO 46.0%
- Legislative Branch
- Bicameral Fono or Legislative Assembly consists of the Senate (18 seats; members are elected by local chiefs and serve four-year terms) and the House of Representatives (21 seats — 20 members elected by popular vote and 1 nonvoting delegate appointed from Swains Island; members serve two-year terms). Elections: House of Representatives — last held on 8 November 2022 (next to be held in November 2024); Senate — last held on 8 November 2022 (next to be held in November 2026). Election results: House of Representatives — percent of vote by party — NA; seats by party — independents 20; Senate — percent of vote by party — NA; seats by party — independents 18. Note: American Samoa elects one nonvoting delegate to the US House of Representatives. The most recent election was held on 8 November 2022, with Amata Coleman Radewagen (Republican) reelected to serve as the territory's delegate to the US Congress.
- Judicial Branch
- High Court (chief justice and associate justices are appointed by the US Secretary of the Interior)
- Suffrage
- 18 years of age; universal
- Constitution
- ratified 1966, in effect 1967
- Independence
- none (territory of the US)
- National Holiday
- Flag Day, 17 April (1900)
Capital City
- Capital Name
- Pago Pago (pronounced pahn-go pahn-go)
- Capital - geographic coordinate
- 14 16 S, 170 42 W
- Capital Time Difference
- UTC-11 (6 hours behind Washington, DC during Standard Time)
Read the full government profile — flag symbolism, national anthem, and other national symbols.
View full government detailsEconomy
Economy
American Samoa has a traditional Polynesian economy in which more than 90% of the land is communally owned. Economic activity is strongly linked to the United States, with which American Samoa conducts the overwhelming majority of its foreign trade.
Snapshot
- Currency Name and Code
- US Dollar (USD)
- GDP Real Growth Rate
- -0.4%
- GDP by Sector
- agriculture: NA% industry: NA% services: NA%
News & Weather
News & Weather
Current Weather
Latest News
First American Samoa resident earns UH online social work degree - University of Hawaii System
University of Hawaii System · 22h ago
Trump Administration Moves to Open American Samoa’s Waters to Deep-Sea Mining - Mother Jones
Mother Jones · 1d ago
Trump Administration Announces American Samoa Deep-Sea Mining Lease Sale - Earthjustice
Earthjustice · 13d ago
The US plans to auction off sections of water around American Samoa in a push for deep-sea mining - AP News
AP News · 12d ago
Waves, not just runoff, drive sediment buildup on American Samoa coral reefs - usgs.gov
usgs.gov · 15d ago
US PTWC: NO TSUNAMI THREAT TO HAWAII, AMERICAN SAMOA AFTER JAPAN EARTHQUAKE - news.cgtn.com
news.cgtn.com · 1d ago
Australia, New Zealand and American Samoa compete for WBSC U-15 Women's Softball World Cup berth - World Baseball Softball Confederation (WBSC)
World Baseball Softball Confederation (WBSC) · 9d ago
US government announces plans to lease deep-sea mining rights in American Samoa - news - Mongabay
news - Mongabay · 12d ago
News via Google News
Climate Overview
Tropical marine, moderated by southeast trade winds; annual rainfall averages about 3 m; rainy season from November to April, dry season from May to October; little seasonal temperature variation
Videos
Videos
1 curated YouTube videos.
Source: YouTube
Frequently Asked Questions
Frequently Asked Questions
What is the population of American Samoa?
How do people greet each other in American Samoa?
What are the dining customs in American Samoa?
What etiquette should I know when visiting a home in American Samoa?
How should I dress in American Samoa?
Which gestures are considered rude in American Samoa?
What role does family play in American Samoa?
What do people do for recreation in American Samoa?
What is the capital of American Samoa?
Where is American Samoa located?
What religion is practiced in American Samoa?
What currency is used in American Samoa?
What languages are spoken in American Samoa?
What is the geography and size of American Samoa?
What is American Samoa known for?
Last reviewed 2026

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